May be an unpopular answer... but just absorb it. All that information comes from consumers, from creators, from real people that, depending on your niche and your business model, you should be aiming to interact with on some level... whether it be as a customer, as someone who may recommend you to a friend... Rather than trying to block it out, figure out how it could relate to you, and how it could be of interest. All of the social media algorithms give you relatable content for a reason... Scroll past things you don't think are related to you in any way, an consume things that are related. As long as you are creating and building a little bit each and every day, what you consume should not matter, especially if it is in any way related.