Starting a software services startup is an exciting venture. To kick things off, consider these steps:

Define Your Niche: Identify your target market and specialize in a specific area. This will help you stand out and attract clients looking for your expertise.

Build a Strong Online Presence: Create a professional website showcasing your skills, previous projects, and client testimonials. Utilize social media platforms to reach a wider audience.

Networking: Attend industry events, join online forums, and connect with professionals in your field. Networking can open up opportunities for collaborations and projects.

Offer Free Workshops or Webinars: Showcase your knowledge by providing value through free workshops or webinars. This positions you as an expert in your field and attracts potential clients.

Utilize Freelance Platforms: Platforms like Upwork, Freelancer, or Toptal can connect you with clients seeking software services. Create a compelling profile highlighting your skills and experience.

Ask for Referrals: Satisfied clients can be your best advocates. Encourage them to refer your services to others, and consider implementing a referral program.

For more in-depth insights and tips, I recommend checking out this article: https://www.cleveroad.com/blog/nearshore-software-development/. It provides valuable information on nearshore software development, which could be beneficial for your startup journey.

Best of luck with your software services startup!