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Strategic Partnerships: As a new app company still in core development, what's the best way to handle/leverage strategic partner inquiries from orgs like Google and Facebook?
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Mike Magolnick, CEO, Social, Digital, Critical Marketing, Strategy answered:

First of all, get an NDA in place. Then discuss with the potential partner what type of resources they can provide you to assist with time to market and after launch. From resources to operations to marketing, etc; what is the overall sense of the partnership.

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