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eCommerce: How i promote my product?
Diane Burkett, User experience-focused marketing professional answered:

A best practice would be to develop a marketing plan (unless you already have) that includes a situation, SWOT, target audience and competitive analysis, to start. Once you know where you fit in the market and to whom, specifically, you are targeting, then answering the question of promotion becomes a lot easier. Hope this helps.

-Diane

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