I believe this is not the fact, you see, brands are usually based on trust, once the trust of the customers is established no matter how many times you change the name of the brand, it hardly matters. Take for example “Hindustan Lever” it changed its name to “Unilever.” Did its customer base shift? No not at all! The identity of the brand is shaped by the attributes that its target audience perceives and is a basic element in defining its personality. The attributes must be clear and well defined.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath