When launching an iOS app, choosing where to allocate your advertising dollars effectively is key to gaining traction. Start by investing in targeted social media ads on platforms like Facebook and Instagram, as they allow for precise audience targeting. Apple Search Ads is another excellent option, as it helps you reach users who are actively searching for apps similar to yours. Additionally, consider influencer partnerships to broaden reach within your app’s niche.

For a comprehensive approach, working with a professional team experienced in iOS app launches can be invaluable. You might find this service helpful: https://www.cleveroad.com/ios-app-development-company/