So I have an idea for an online service that got me excited. However, I feel the idea is kind of dumb when I think about because it's so basic/simple (but new). Should I spend more time enhancing the idea or go ahead and execute?
Things can be simple, just not simpler. Good to know that you think your idea is just simple enough. It's so easy to make simple complicated, make sure you don't fall in that trap. What's complex is establishing business model around your simple idea, enhancing the perceived value, and brainstorming over monetizing the same.
Go ahead, not with the execution but, with thinking twice and planning. Cut once, think twice!!