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Business Advisory: What is the standard equity stake for an advisor of a pre-funded and pre-revenue mobile app startup?
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Andre Kayat, MBA, PMP, Eng, answered:

It is a matter of figuring out how much his involvement is worth to you and how much the % of your company is worth to him taking risk in consideration. That being said, startups can get some advisor help for free though you cannot expect extensive involvement when it is free.

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