Naming a business, either for personal branding or as an organization, could get intriguing at times. While, it's obvious to have obsession with ones own name, the same could leave you in no man's land down the line. There isn't correct or incorrect names, but appropriate name per your vision and objective.

Differentiation and uniqueness shouldn't be compromised in your endeavor to create a personal brand. It isn't just about how you're seen by others, but much more. At the end of a day not everyone with actual name or pseudonym "Einstein" can look as genius as image attached to it.

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