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Personal Branding: Personal branding - using name as domain, especially when it's difficult to spell?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

If you want specific recommendations, you really ought to set up a quick call with me. Once I know the particular name, I can advise you better. I can also explain how I've handled this dilemma myself as a domain industry professional.

But in general ...

Minimize the chance for people to misremember you.

The more items in a list you ask someone to remember – which (in this case) means every term in the domain, including the TLD suffix – the more likely that person is to end up navigating to the wrong page.

Have you ever forgotten or misremembered someone's name? I do daily.

The main reason the internet uses domain names is to enable direct navigation – straight from thought to site. If you make the excuse, "Well, they can just Google me", then your domain fails to do its job. In that case, it may as well be a random string of letters & numbers.

Make sure the domain is clear, memorable, intuitive, free from ambiguities (or protected from them with redirects).

Some personal names work much better than others.

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