I've built two funded software companies, and served as Interim CEO to several others. The answer to your question depends partly on whether you mean "established business owners" or "aspiring entrepreneurs".

Here are a few practical topics people often miss:

• Intellectual Property (difference between copyright / trademark / patent, and when to file) can be interesting to the 'aspiring' set, but established folks will know that.

• How to pitch investors (has been covered heavily by many other folks, but if your audience is young they may still be interested)

• How to structure equity compensation for key employees and co-founder partnerships (can be important to everyone)

• When to engage a PR firm and what to expect

• How to buy and manage advertising on digital media

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Of course feel free to contact me directly, and I'm happy to answer more in a follow-up call.