Question
I understand that sales is a dedicated process and involves a lot of patience and cold campaign is definitely a part of it. But I noticed the traction is becoming low. I want to know if there is way which can attract your prospects into a possible dialogue when you are involved in hard core cold mailing/calling campaign, perhaps the mail template or a call pitch.
What are the things should one keep in mind?
Answer
There are a great number of templates to engage the right person. There are 2 things that really impact performance:
1. The right list - whom you're contacting
2. Consistency - use some BASIC email automation tool to do consistent calling/emailing/mailing
Linkedin is a very effective tool to build a list.
Too few people consistently contact the right people enough to get results.
