Question
I understand that sales is a dedicated process and involves a lot of patience and cold campaign is definitely a part of it. But I noticed the traction is becoming low. I want to know if there is way which can attract your prospects into a possible dialogue when you are involved in hard core cold mailing/calling campaign, perhaps the mail template or a call pitch.
What are the things should one keep in mind?
Answer
In my experience the sorts of "hard core" cold calling campaigns you are talking about are indeed ineffective. I prefer to cold call/mail only select individuals that I want to work with. When there is a genuine interest in talking to that person it is much easier to build up rapport with that person and develop a relationship. Often times for me these conversations don't lead to a sale but they are still valuable to me both personally and professionally.
