Question
We have a business that is in 5 cities. The business is basically an event company hosting networking events. We have separate Facebook Pages for each city. However we only have one Twitter account for all but using hashtags to differentiate. Even with the hashtags, it can be a little confusing on Twitter. For instance, events in one city are cancelled tonight due to weather concerns but another city is on tonight. So one Twitter message said event was cancelled while another asked who's joining us tonight. You can see the issue. We hope to expand to hundreds of cities and even worldwide. Managing multiple accounts could be crazy. Is it a necessary evil? Or is there a better way to do this? Thoughts are much appreciated! Thanks!
Answer
Facebook allows you to display pages by location. You could use this. To manage events, use the events Facebook widget. As to managing several accounts, there aren't any rules per se but there is one clear thing you have to remember: if you have too few and unreliable resources, the more accounts you manage, the more risks you run. Try and keep one account per country and manage it properly. What I have seen happening over the years is companies - like airlines - creating umpteen accounts, then failing and consolidating their accounts. Once they learn how to use them properly then they start ramping up, as their social media budget picks up. Don't think that social media is free. It is people intensive.
