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Clarity

Yann Gourvennec

Paris, France

In 2014 I founded Visionary Marketing a European marketing agency dedicated to Digital transformation & training, Digital content and Marketing automation. We provide services to companies in the fields of Digital marketing. The Visionary Marketing sites and blog were created in 1996. I not only have a strong interest in start-ups but I also work with start-ups on their community & social media / influence strategies.

$2.50/min

Yann donates to Independent Medical Humanitarian Action ($0.00)

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64 Reviews

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Marketing Digital Marketing Social Media Social Media Marketing Digital Strategy Marketing Strategy Change Management Internet Strategy Corporate Blogging Web 2.0

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Marketing

I have written on the Web and practiced content marketing for 20 years for companies like Unisys, CapGemini and France Telecom/Orange. I am a social media and word of mouth pioneer and the author of 3 books on the subject.

Answers 3
Reviews 64

Answers

Yann Gourvennec answered

Opinions about using one or more of the same social media accounts when supporting a business with multiple locations?

Facebook allows you to display pages by location. You could use this. To manage events, use the events Facebook widget. As to managing several accounts, there aren't any rules per se but there is one clear thing you have to remember: if you have too few and unreliable resources, the more accounts you manage, the more risks you run. Try and keep one account per country and manage it properly. What I have seen happening over the years is companies - like airlines - creating umpteen accounts, then failing and consolidating their accounts. Once they learn how to use them properly then they start ramping up, as their social media budget picks up. Don't think that social media is free. It is people intensive.

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Social Media Marketing

Online Marketing Strategy

Yann Gourvennec answered

What is the expected cost per acquisition for a web agency / marketing agency?

There is no average cost per customer/lead (not the same thing) acquisition. It all depends on
- vertical
- seniority of targeting personnel (costs more to recruit a CIO than the average punter for instance)
- country (US very costly, UK average, France lower etc.)
- value of service: in this you are right.
- affiliate marketing company including their ability to deliver

Rule of thumb is 20% but check with an affiliate marketing company first

Beware of recruting "customers", leads are easier to come by.

Last but not least, there are many methods for you to recruit leads including inbound marketing and that is cheap by comparison (I do nothing else as far as I am concerned). Think about it.

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Digital Marketing

Customer Acquisition

Sales

Yann Gourvennec answered

We will be going for Angel funding soon. We are a B2B SAAS company with a couple of customers. How can we improve our pitch?

Hi, what about recording a short 2"30 video with your pitch. It would be an ideal exercise for brevity and also for crowdfunding. An associated brief Powerpoint presentation would be great too.
My advice would be
1. keep it simple and straightforward, no jargon
2. 1 idea per slide, talk in short "tweetable" sentences
3. Outline suggestion would be

a) describe in simple terms the business problem you solve for your potential customers "we found out that businesses had problems doing such and such"
b) how your solution (B2B SaaS portal) is proposing to solve this issue for businesses
c) what benefit for potential business clients
d) what benefit for your investors (if businesses buy into that and you fund my business, this is what you get in return)
e) how you propose (strategy) to reach that market by using assumptions (1 low assulmption, 1 medium, 1 optimistic) showing for all 3 that there is a benefit in terms of ROI for investors.
I suppose that if you wanted to go further, a short Clarity consulting call would be recommended. After all this is what it was made for.

HTH

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angel investing

Fundraising

Venture Funding

Reviews

I was proud to be able to share with Yann and begin to build business relationships. Yann is a dynamic and competent professional with impressive knowledges. It is a pleasure to work with people if visionaries and so "business focus".

Sylvain Briant Source: LinkedIn

Yann is a real professional marketing manager, very aware about on line services. He was a great customer!

Laurent MAYER Source: LinkedIn

Punctual, receptive and always tuned to the needs of customers, Yanns is skillful and unique in several respects:
- He’s a wealth of knowledge and knows every marketing innovation as the back of his hand
- He’s reactive and easily identifies issues so that he always cope with the situation
- His ability to summarise and to report on complex technical issues is just amazing
- He’s got excellent communication and interpersonal skills
- He's an outstanding blogger

Hommel-Viktorovitch Dimitri Source: LinkedIn

Yann is a real expert in digital marketing and transformation. His extensive knowledge of social media and his many years of thorough and visionary analysis of the upcoming trends truly helps you to understand the (digital) world of tomorrow, and to use it as leverage for your business.

Remi Prunier Source: LinkedIn

Yann's energy and enthusiasm are contagious. He has been a leader in the use of the internet, social media and digital strategy for marketing, particularly in the B2B space since before those terms were commonly used. He is direct and to-the-point, yet charming and personable. Yann has a sharp and analytic mind, while remaining action-oriented.

Kristen Sukalac, ABC Source: LinkedIn

Yann has been my client twice, when I was working at OTO Research (FullSIX group) and then at Linkfluence, first on e-reputation and then on social media monitoring issues. It's always a pleasure to work with him, as his needs are very clear and precise, which helps a lot when it comes to propose him a service delivery.

As a man, Yann is definetely someone I consider a visionary: his thinking about social media, digital marketing or CRM for example is always one step ahead, and I truely recommend to read his blog posts, which are full of good ideas.

Moreover, I can say our relationship is one of the most inspiring ones of my professional life: I always learn something when I meet him, whatever the subject of our conversation.

Thierry Moussu Source: LinkedIn

This guy is amazing! Gifted for building and driving International Alliance Management, he has a strong background in sales & business development and his personal adress book oversize his PDA memory capacity. More than a marketing expert, he loves innovation : he thinks innovation, he acts innovation, he embodies innovation. Have a look on his personal website, more than interesting!

Yannick Bigot Source: LinkedIn

I worked with Yann a couple of times at Tigerlily, and invited him to a few events to share his vision. His thoughts on digital are always refreshing and straight to the point. I also appreciate how frank and honest he is regarding business matters, which is a rare quality those days.

Matthieu Chéreau Source: LinkedIn

You want to learn something about social media or digital marketing ? Yann is your man, second to none in this field. Undoubtedly, one of the most recognized Digital Strategists in Europe and a truly visionary leader. It‘s a pleasure to work for him as he is passionate and always wants to think out of the box. Moreover, he considers everyone as partners and not only providers. One of the best person I've worked for.

Jeremie Mani Source: LinkedIn

I worked with Yann when I was managing the Orange account at Fullsix, he was in charge of Orange Business Services digital communication. It was very challenging because Yann is a real expert of digital age communication, he has been very implicated in blogging and social marketing for a long time so working with him was definitely enlightening. Yann is very pragmactic, and very spontaneous in its relationship and I particularly appreciate that.

Alexandre Vannier Source: LinkedIn

Yann joined us for our February 2012 LincUpLive Conference to present a session geared towards implementing change within business.

Yann articulately demonstrated a wealth of lessons learnt within his global digital experience, inspiring our delegates with fresh insight and providing a highly innovative platform for debate. His reputation and experience were of incredible value to our conference delegates and stakeholders.

I found Yann to be very personable yet professional at all times; an intelligent, well-travelled soul with a fascinating perspective. I'd be delighted to work with Yann again in the future - if only to have the opportunity to understand more of his successful approach to digital business.

Celia Lacy Source: LinkedIn

Member since February 2015