Question
We have a business that is in 5 cities. The business is basically an event company hosting networking events. We have separate Facebook Pages for each city. However we only have one Twitter account for all but using hashtags to differentiate. Even with the hashtags, it can be a little confusing on Twitter. For instance, events in one city are cancelled tonight due to weather concerns but another city is on tonight. So one Twitter message said event was cancelled while another asked who's joining us tonight. You can see the issue. We hope to expand to hundreds of cities and even worldwide. Managing multiple accounts could be crazy. Is it a necessary evil? Or is there a better way to do this? Thoughts are much appreciated! Thanks!
Answer
Certainly using the hashtags on a single account is the best recourse for efficiency; however, as you are finding it does create some confusion and does not seem as personalized.
If you are not wanting to set up a separate Twitter for each city, you could set up a Twitter account for event changes and a separate account for event messages. (e.g. follow our Twitter channel for important notices about your upcoming event).
