Step one, review if you have got the right content types (pages, blog posts, social updates, newsletters, case studies and every type of content that you want to share).

If the content inventory is fine, I propose a gap analysis. What all content you have (types, voice and tone, deliverables, media adaptability, your understanding of audience needs), VS what all content types your audience needs. This will give you definite directions on where you need to optimize content, and how.

Next are the steps for leads or conversions strategy, whether email marketing, social marketing, conversion strategies, or others. Ultimately, it should stem out of the gap analysis.

I do content inventory, audit, and gap analysis so that organizations can plan their digital marketing and conversions strategy. Please setup a call to discuss more, if you want.