One of the largest frustration/gap I see in today's market is: My online journey and coupon aggregation are two different entities and there is nothing that ties them. I am also from India and I see this as a big gap.
For example, if I am searching for pizzahut menu and if I have selected Veg Corn Pizza or something like that, I need to come to a different service to get related coupons. When I come to coupon aggregation service, it lists all coupons related to pizzahut but not to the specific one which I am currently searching for i.e. Veg Corn Pizza.
I see that will be the upcoming innovation to have a seamless experience for end users to effectively derive value out of coupons.
Connect with me over LinkedIn/Clarity, to have a detailed discussion on this.