What tools are available for multi-variant testing of user on-boarding in iOs apps (ideally that don't require constant re-submissions to App Store)?

UserTesting can be instructive in terms of understanding whether people understand your copy, CTAs, and intended flows but generally, I've found the quality of their panels to be pretty low. You're almost always getting people who are not your actual users, so the feedback can only be generally applied as above. I find whatever web analytics package or packages you're using are generally able to provide much better insights. I also really do believe in *real* user panels. Buying pizza or offering small financial incentives to real users to click through new flows where they are talking out loud or answering specific questions is going to give far more actionable insights than anything else. What I like to do is take my best guesses as to what's not working or what I'm looking to improve and then discover/validate via real in-person customer panels. Happy to talk through this in more detail with you in a call.

If I had to pick a single efficient and affordable way of getting in front of a targeted audience I would have to recommend Facebook in-stream ads. You control the budget, the target group and the message and they are, right now, offering the highest conversion rates for mobile apps. Keep in mind that your app needs to be amazing - that's the most effective strategy of all...

Top 2 tactics: Existing Users and Industry Influencers. First, leverage the existing user base. Incent referrals with $5 for every new free user they get to sign up and start using PT Engine for a new domain. Second, reach influencers and offer them the same deal when they tweet / post to / email their audiences. Make the offer a 60 day free trial instead of the standard 30 day so that they are providing value to the people they refer as well. This is critical - don't make them feel sleazy, make them feel (and look) like heroes to the connections they share PT Engine with. That's $9k to get 1800 users, leaving you $1k for graphics, referral tracking system, administrative costs. I assume the $10k budget does not include your time - if it does you'll have to reduce the incentive, which will definitely make it less appealing. If you want to dive deep on reaching influencers, schedule a call with me at www.clarity.fm/ryandraving

Hi there! Best of luck as you complete your college degree. From experience I will try to give you some insight into the world of startups and mobile apps. First some things to consider: 1. You live in a world of social klout 2.Apps must (specially iOS) must be very well developed, otherwise the users themselves will filter you out. 3. Apps must be relevant if you want to succeed. You've have probably seen this, a lot of paid apps go for free for a while when their sales begin to stall or never actually make any pay back to the developers. Free is an easy way to get users and thus paid advertisements or in app purchases (if they are good enough to keep) Assuming you will have all 3... Let's move on to your question: Most investors won't entertain an idea alone, specially if you haven't any prior successful experience in running a startup or app development company. Some do however, consider depending on your social klout, learn about growth hacking and consider growing your social relevance before the completion of the app. As mention by Ryan Holiday, a blogger not too long ago got investment for a book from a simple screenshot of his followers' requests for the same topic... he decided to write a book and through his community market it. This was a no brainer for the publisher investor. With that said, an often unspoken rule of networking is that you don't ask for favors in your first intro. You don't do that in your personal life, you shouldn't do that in your professional. Make friends in the right place, build relationships with a backbone in honesty, mentorship and through time as they see you work and guide you they themselves begin to entertain the idea... In the future, when you ask, your chances are much better that way. Get yourself a team, find a developer to mentor you and help you improve as you learn. Most new entrepreneurs think that their product at launch is their "final-good enough for a while- product" and is not! Complete opposite, you must realize that your initial launch is nothing more than the 1st iteration of the many to come if you want your community of users to stick with you and share their experiences with others as you help them and improve their lives by listening to their suggestions and issues with your app. If you have a developer this will become easier in the long run as well as tell an investor that you are capable of being a leader, even if is of 1. Best of luck, give me a call if you wish to talk a bit more :)

It depends a lot of in the skill sets and experience of both people but in most cases the ux designer should be controlling the developer pretty heavily in order to make sure his ideas come through properly. The UX designer may just need to work on his approach so people don't feel bossed around and more like they are working together. In an ideal world, there would be a project manager who makes sure everything is communicated well and keeps the dynamic feeling great.