Question
I have a small logo design business targeted at small and medium sized businesses. The price I give depends on the clients budget, and varies from $800 to $8000. Should I make price packages to show on the website, or just give individual prices after they contact me. My concern is that some potential won't contact me if there is no prices.
Answer
Your pricing should reflect the value your service provides and the delivery commitments you have made as well as cover your costs of delivery with a respectful margin for profit, not the client's budget.
If you are not sure how to calculate what you should charge, you can learn how in this guide: SMARTSTART Pricing. You can get a copy at no charge here: http://smartstartcoach.com/smartstart-pricing/
There is also a section in the guide that helps you learn how to communicate your pricing to clients with confidence even when engaged in those tricky conversations.
Hope this helps!
Linda M. Lopeke
