Optimize career for learning or responsibility?

Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associate both together. 2. SEO challenges with mixed messages you're sending. Which keywords would you optimize for which part of the site? Advantage would be if the customer base is the same group of people, hence offering cross-sell opportunities. For instance, if your MAIN source of leads for the training site is the art site, then this would be more important. In general, I would suggest one site for one customer group. If there is likely to be a very high overlap, then same site, with multiple sub-sites might work. In matter of fact, it'll probably be EASIER to do two sites for this than one site. Your designer will thank you :) Then tastefully add cross-links in the places where someone is likely to use them. For instance the art gallery could have a post 'How I make art' and links to your other business there. And the photog training site would have your art pics with subtle on-image links to your art biz. While I'm not a branding expert, I do find that my engineering lead approach to challenges in Marketing/Sales usually works, and provides clarity and direction.

Hi Kristin! So, I take it you have your firstnamelastname.com AND firstnamemiddlename.com You can really go either way. However, whichever way you go, it needs to be on all of your branding. For legal stuff, contracts and etc - you will need to include your last name. So even if you use Kristina Blair everywhere, for legal stuff, you can add your last name so that it's Kristina Blair Colpitts. Hope that helps! Let me know, Nicole

The best way to learn is by starting a company yourself. This could be anything from a web development company, e-commerce or even a lemonade stand! The second best way to learn is to work closely with another entrepreneur, either at a startup or as an assistant to the CEO/executive. It's important to see exactly how the startup works on the inside so you can bring experience when you start out on your own. Being an entrepreneur isn't easy, don't forget to have fun.

What's your end goal? Do you want to be a great employee? Or a business owner? What kind of a business owner--hands on, or Olympian? Big differences. Specialized skills are what's necessary for being a great employee or hands-on business owner. If you want to be a leading, delegating, deal-making business owner, then you need a different skill set. In either case, simply knowing what you want and being able to articulate it will put you ahead of 99% of the pack. Most people have no idea what they want and drift from thing to thing...their next job is similar to their last, or the first one that was offered to them... You can literally shave years off your career path by being ultra-clear on your target and going straight for it. I've had employers create custom roles for me four times. Each one knocked several years off my career path. It's why I was a production manager with six supervisors and over 150 floor employees reporting to me at 26. I created that job, by sending the employer a package detailing my plan and requirements. Want to partner with the best to learn specialized skills? Sell them on the idea of why they need to hire YOU and only you. Want to learn the art of deal making, delegating and other soft skills? Sell the right kind of business owner on why they need to hire YOU and only you as their assistant. Get IN. Once you're IN, you will get a completely different view of the world. For example, I worked for a national electrical wholesaler for four years. A guy was an accounting clerk when I started, and after awhile he got promoted to assistant to the GM for an area with 11 branches. That guy instantly got access to all the high level data and IN on the decision making at that level. He got to see the issues, information, solutions, and people who played at that level. Near the end of my time there I did a stock tracking project and worked with him. On my first day, I was shocked to see all this data. I was suddenly IN. Nobody else in my department got to see this data. And it was "no big thang" for these head office guys; they worked at this level every day. Set your target and get IN. I bet you cut 10 years off your learning curve by doing so.

Throttle the time in your business and be brutal about saying "No." Be ultra-clear on expectations with every single client. "This is how I work. At X'oclock, I am offline and no longer available. I check emails and messages at these times only: X,Y, and Z o'clock." If that doesn't work for them and they want someone who says "How high?" whenever they say, "Jump!" you say, "No Thanks." But you'll find people like expectations, They like knowing there is a consistent process, an established way of doing things. Also, find people you can trust and delegate to them.