Question
I am launching a website this spring, offering personal coaching services, blog content, newsletters, daily challenges, etc.. My question is, should I make this a paid membership site or should I just offer my content for free and attract advertisers and offer some digital products for extra income?
Answer
Assumptions:
- You know and have intelligence about your target visitors and buyers personas
- At launch there will be low traffic volume
- Blog content will be your method of attracting visitors to your website
- Blog content will be targeted around low-mid competitive keywords
- Content offers will be provided in exchange for emails
- Visitor nurturing will be automated through your newsletter system
- Personal coaching services are system based rather than problem/solution based.
Based on the question and my assumptions, I would recommend offering your content for free. Give offers (more valuable content) in exchange for email addresses and provide more useful content, sell information products/coaching services via lead nurturing automated emails.