Question
I'm trying to see what would be better to bake-in to my website to create a incentivized viral loop.
If I just add a simple "share" feature it makes it easy to just share a message and I would have to give them their incentive for doing this immediately, but then how do I actually verify/control that they are sharing to actual friends or didn't set up a fake social media account to share on...less friction immediate reward.
On the other hand, with a "referral" system I have more control over who is actually signing up based on the unique referral ID I provide to my customer and I could give them their incentive after the user signs up. However, I feel less people would be willing to do this because the incentive is not immediate....more friction delayed reward.
Answer
It is necessary because social interaction is one of the major benefits, for which people use the social media platforms. The social media enables people to interact with each other using the universally accessible and scalable communication techniques that are available today, in the form of websites and the mobile phones.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath