If it's a product pick the noun that your product is. Add an adjective that describes what you bring to the table.

If it's a service, pick a verb that describes what you do or what the collective is called (i.e. engineering or architects). Add what you bring to the table (your name or maybe you do it fast, i.e. Rapid Engingeering)

You can also run several small adword campaigns and see what people click on (to see what name people respond to)

This is a great way to get your idea out to THOUSANDS to see which names get clicked (it's not perfect, but it's a good way to compare variations.)

Call me if you want to get more specifics.

P.S. When you think you have a name, do a Google search to see if anyone else is using it.