You could start by looking at your Unique Selling Position and define what is your product strength or value that you provide to the market place.

Do you have any competitors? Have you seen the USP and selling points? How do they position themselves? This would help you gain an idea on how to tweak your name. Your name does have an impact to your business. Perception counts at times so you might have to re-evaluate your positioning (the link) to your brand and the value that the delivers.