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Webinars: The project: Paid webinars where registered experts would answer live audiences' questions regularly. How to create momentum? Partnerships?
MT
MT
Mazarine Treyz, Founder@Wild Woman Fundraising & Wild Social Media answered:

Over the last two years I've worked to hone my model of paid webinars and partnerships. In 2014, I had over 30 different webinar partners, individuals and institutions, associations and corporations.

Creating momentum around partnerships often counts on having the right partners in the first place. That means if you are hosting the webinar, you want partners who have:

1. A reputation in the subject area the webinar targets
2. A list they can promote the webinar to
3. A history of webinar presenting, and a few more things.

When it comes to creating partnerships with institutions and presenting for them, that's a whole different story.

I talk a lot more about this in my e-course on how to successfully market and sell webinars (there's a whole chapter on partnership creation, that includes a sample presenter contract, and more).

If you'd like to check that out, go to: http://wildwomanfundraising.com/product/webinar-how-to-marketing-your-webinars/

Was this helpful? I'd be happy to chat with you about this as well.

Mazarine

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