Question
I just recently started as an intern on an innovative swedish mobile health company, and my responsibility at the moment is to handle the marketing for one of their projects: A Sleep Aid app that helps people suffering from sleeping disturbances as well as prevent people from getting it in the first place. As this internship is a 3 months trial (1 month have already passed, so only 2 more to go) I will need to show that I can bring in revenue for the company, and the quickest way for that to happen is to start collaborate with insurance companies so that the app and the service that comes with it can be available to the insurance companies clients. I have a great deal of knowledge and quite a lot of experience in marketing, but I'm very new to the area of insurance companies. The most usual treatment today for sleeping disturbances is medication, and to my knowledge there are barely any effective treatments out there (at least in Sweden.) I don't know if insurance companies differs a lot depending on what country it is.
What way/s could be effective to reaching out to the insurance companies and make them interested?
Any help is very appreciated!
Best regards,
Gabriel
Answer
Hello Gabriel,
An important part of the B2B channel is the follow-up to the lead generation, you may focus on the famous "pipeline" to pay attention about what excatly your potencial clients care about.
Best wishes,
