Question
I just recently started as an intern on an innovative swedish mobile health company, and my responsibility at the moment is to handle the marketing for one of their projects: A Sleep Aid app that helps people suffering from sleeping disturbances as well as prevent people from getting it in the first place. As this internship is a 3 months trial (1 month have already passed, so only 2 more to go) I will need to show that I can bring in revenue for the company, and the quickest way for that to happen is to start collaborate with insurance companies so that the app and the service that comes with it can be available to the insurance companies clients. I have a great deal of knowledge and quite a lot of experience in marketing, but I'm very new to the area of insurance companies. The most usual treatment today for sleeping disturbances is medication, and to my knowledge there are barely any effective treatments out there (at least in Sweden.) I don't know if insurance companies differs a lot depending on what country it is.
What way/s could be effective to reaching out to the insurance companies and make them interested?
Any help is very appreciated!
Best regards,
Gabriel
Answer
Hi Gabriel,
It's great to hear about your role at the innovative Swedish mobile health company and your focus on marketing their Sleep Aid app. Collaborating with insurance companies can indeed be a lucrative avenue to explore in order to drive revenue for the company.
Considering the unique value proposition of your Sleep Aid app in addressing sleeping disturbances, it's essential to highlight the benefits it offers to insurance companies and their clients. Emphasize how the app can contribute to improved health outcomes and potentially reduce the need for medication, thereby lowering healthcare costs for insurers.
To effectively reach out to insurance companies, you might consider:
Researching insurance companies that prioritize preventive healthcare and wellness programs. These companies are more likely to be receptive to partnerships aimed at improving overall health outcomes.
Crafting a compelling pitch that outlines the value proposition of the Sleep Aid app, including its effectiveness in addressing sleeping disturbances and its potential to align with insurers' goals of promoting wellness and reducing healthcare expenses.
Leveraging your marketing expertise to create targeted campaigns or presentations tailored to each insurance company's specific needs and priorities.
Networking with key decision-makers within insurance companies through industry events, conferences, or professional associations.
Additionally, Cleveroad offers specialized fintech solutions for insurance companies that can complement your efforts in collaborating with them. Their expertise in insurance software development could provide added value to your pitches and help streamline the integration process for insurance companies. You can learn more about their services at https://www.cleveroad.com/industries/fintech/insurance/.
Best of luck with your collaboration efforts!
