the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Debt Restructuring: What's the best email marketing strategy for people in debt that have inquired through our website for help, and we just cant get them on the phone?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

Bear with me; this leads somewhere.

Let's assume that your customers have some financial value to you. Even if you aim to help them reduce debt, that's still the case.

Prospects have a value below that of customers, since they won't all convert. And this particular set of prospects (which is converting at a minimal rate) has the least value.

But ... you expend a lot of resources trying to communicate with these people. If you can learn how to improve your process of reaching / converting the most difficult prospects, then you save wasted resources such as time; you'd gain more actual customers; and you'd improve your conversion rate long-term.

Even the hardest-to-reach prospects therefore have some value, which you can put a number on.

So my recommendation is to invest money to both entice them to respond and to learn why they weren't responding.

Offer a limited number of gift cards to anybody from this group who responds to a questionnaire or an interview. Make sure this is not a sales pitch. Emphasize that you're just trying to understand how to reach people better.

If they weren't responding before based on fear of dealing with their debt problem or because they were concerned about facing an aggressive sales pitch, then maybe a $5, $20, or $50 gift card just for speaking about why they weren't responding would tease them out of their silence.

It seems to me that someone with a debt problem might appreciate a no-pressure gift card. And you'd learn enough to improve the content or method of your followup.

Talk to Joseph Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.