Question
I know it's a very open ended question, but I thought some of you who have created businesses in the digital space that have hit this mark might be able to shed some light on what to focus on and what to avoid.
Answer
The quick answer is WORK BACKWARDS! So you want $200K, break that into 2 large contracts (worth $x) and several small contracts. Now what do you have to do to win the large contract -- how many phone calls/customer meetings will it take -- who should you target. Small contracts -- are you getting those thru inbound leads from social media -- do you need to run advertising to get leads? Promotions? How many leads convert to customers. You are definitely on the right track with a monetary end goal -- the next step will be to break that down to a split of your product offerings and from the product offers the effort to acquire the customers. I once helped a sales manager figure out that he needed to make 10 cold calls a day, to get three conversations a week, to get 5 customers a month to make $500K in a year. You just need to walk it thru step by step
