Retail is close to my heart. I have been working with retail corners and try to understand each retail sector across the state.
First thing to understand is where you are looking to position yourself ?
What is the market you want to target? What audiences you going to prefer? And how to give them an over an edge experience with they getting service/product from you ?
People in retail are creating customers, I prefer to create fans and audiences for the brand's which helps them in a long journey.
Customer buys product once whereas fans are the people who will promote your retail brand to others and will always look forward to you.