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Marketing Strategy: For a local Physical Therapy practice, what are some proven online/offline marketing channels & strategies to spread the word and get more clients?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

I just looked up "physical therapy" online and saw – what I expected to see – 1 local practice paying per click to rank above the others.

That (AdWords in the case of Google) can be an effective component in a broader marketing strategy. Unfortunately for the business I happened to see, they were wasting some of their money.

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