Hey there. I've been transitioning my career to mobile for years now, and have been shifting my areas of expertise to account for the consumer shift in their use of smartphones.

Most consumers now check email on a smart phone. A growing percent of inline traffic is happening on a smart phone. This means marketers have to adjust tracking and attribution tools (Atlas) to do better cross-device measurements. On the tactical side, creative have to be mobile optimized, whether it's responsive design websites, or mobile email templates.

Feel free to schedule a call if there is a specific business or marketing challenge I can help you solve.