Question
Right now it feels like I am throwing everything against the wall to see what sticks, but I would like to narrow the focus a bit. Do I push more for promoting to festivals, licensing, viral social media campaigns, etc?
Answer
A fresh game plan is key. I've been there. Every artist is different. I'd suggest creating categories for the level each artist is at. I look at them as race horses. Each horse daily changes its location around the track- until someone wins at something. Managers have a super hard job of constantly keeping things moving and networking with the right people. But you have the challenge of keeping your artists happy whilst being realistic. If we had a call I'd like to suggest we do an audit of a day in the life of you. What are all the moving parts you have going? What can you do to create a structure and a simple action plan that will help you and your artists get some real wins. This biz is tough BUT I can help you get clarity.
