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Marketing Strategy: I sell an actual item worn by women, mostly middle-aged. Need to strengthen our conversion rate. Which social media is best for this age group?
JD
JD
Jacqueline du Plessis, Marketing Cosultant and Creative Director answered:

Getting the right people to site it one thing, getting the right people who will CONVERT is another. I'd advise using Facebook for this demographic but making sure you funnel these women into an email marketing funnel where you educate and follow up with them based on behaviour. This combination of FACEBOOK and EMAIL kicks conversion ass!

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