Loading...
Answers
MenuHow do I get started in SEM with no actual experience in it? I want to do some Lead Gen for other businesses.
This question has no further details.
Answers
Here is how I'd suggest you learn SEM:
#1 - Open a Google Adwords Account (You can search for free credit / promo codes) online and play around with it.
#2 - Review all of Google's training material: https://support.google.com/adwords/?hl=en&page=examstudy.cs#topic=3119071
#3 - When you finish Google's training materials, then read about Adwords on the web. Here is one good resource and you can Google for more:
http://www.wordstream.com/adwords-for-dummies
#4 - Sign up for an affiliate network (e.g. Commission Junction or Linkshare) and use your free credit to promote another company's offer.
#5 - Once you feel comfortable with Adwords, consider building out your own Lead Gen websites or selling leads to existing affiliate networks (e.g. Motive Interactive or Integrate.com)
#6 - If you'd like to learn from someone else, find an entry-level job at an agency: http://www.indeed.com/q-PPC-entry-level-jobs.html
#7 - Another good way to get good at PPC if you work in an in-house marketing role is to hire someone to audit or manage your own account for a period of time so you can learn how they think and what they do.
#8 - One word of caution: Google takes a minute to learn and a lifetime to master. Their default settings make it very easy to waste a lot of money so really make sure you know what you are doing before you spend too much money.
Read some industry blogs like semoz.com or searchengineland.com. Then, I would say try to get your own site built up and generating leads. One step at a time.
Work for a small SEM agency or at a company with experienced marketers to learn the basics. Or, start by advertising other people's products as an affiliate.
There are some great suggestions here if you want to learn things on your own. But if you want to just focus on client acquisition or want to keep it lean/simple initially - just find a good partner/reseller who provides SEM services. It's better to spend money paying for SEM services if that's not your core strength and play with your strengths in other parts of business.
Related Questions
-
Would it be frowned upon if I were to create an SEM PPC campaign using my competitors' company names as keywords-to-bid-on for my ads?
Technically you can bid on competitors. Take for example Autotrader who bids for keywords such as Honda, Ford, etc. But the best advice is actually here http://searchengineland.com/the-complete-guide-to-bidding-on-competitor-brand-names-trademarked-terms-118576HJ
-
How Google's move to hide Keyword data from Google Analytics will affect the SEO industry?
I think this is a great thing. As with any industry, sometimes something major needs to happen to weed out the riff-raff. Keywords should not be the focus, and for real agencies they haven't been for a while now. While SEOs used to promote 'more traffic to your website', what they really should have been doing is promoting 'more TARGETED traffic to your website'. Look, anyone can get traffic, but targeted traffic takes work. And that's the traffic that turns into conversions. Agencies that are focusing on keywords aren't serving their clients' end goal - more revenue. Want more revenue and less crappy traffic? Give me a shout.WH
-
How do I structure an offer for link building strategy/plan and implementation?
The way we usually do it it: Objective A,B,C. Action A, Result A, Action B, Result B. You want to make sure you're clear about your objectives and the client knows what success will look like weeks/months from now. Simple Headers and bullet-points are enough. This is a good example of really simple and useful document - http://webmeup.com/downloads/seo-checklist.pdf Also, don't forget about some conclusions, where you basically just wrap up everything, in case the client isn't patient enough to read the whole document. Good luck!SA
-
SEO: I've just found a keyword niche that has low competition and high traffic, should I optimize like crazy? What are my options moving forward?
First of all, finding keywords that are relevant to your products or services is the first step in an SEO effort. If the words are not under high demand for advertisements, the keywords can be more cost effective as long as there is still sufficient search volume. In other words, you want to make sure they keywords are something people use. The next step is a solid content strategy to employ the keywords in a natural way. I find the SEO Table at search engine land to be the best guide. You can find it at http://searchengineland.com/seotable. The key is to use the good practices, such as incorporating words in your articles and posts as well as URLs, and capitalizing on external sources, such as Social Media. At the same time, you artificially loading up on keyboards.JB
-
What's the best resource for learning SEM/PPC bid/budget management of 100,000 to 1,000,000 keyword AdWords accounts?
Probably the training from Google for the Google Partners Exam heres a link to more information: https://support.google.com/partners/answer/3153810?hl=enJG
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.