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Go-to-market Strategy: Im part of startup trying to launch a medical device in the veterinary market. We're trying to sort out our GTM strategy and need someone to talk to.
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Sofiia Sovchenko, fgh answered:

Launching a medical device in the veterinary market requires careful planning and a solid go-to-market (GTM) strategy. It's great to see your startup actively seeking guidance in this area. Here are a few suggestions for finding someone to talk to:

Industry Experts and Consultants: Reach out to experts and consultants in the veterinary and medical device industries. They can provide valuable insights and guidance based on their experience working with similar products and markets.

Veterinary Professionals: Connect with veterinarians, veterinary clinics, and animal hospitals. They can offer firsthand knowledge of the challenges and needs within the veterinary field, helping you tailor your GTM strategy accordingly.

Veterinary Associations and Organizations: Explore partnerships with veterinary associations and organizations. These groups often have resources, events, and networks that can help you connect with key stakeholders in the veterinary industry.

Market Research Firms: Consider engaging market research firms specializing in the veterinary market. They can conduct market analysis, gather feedback from potential users, and provide valuable data to inform your GTM strategy.

Networking Events and Conferences: Attend veterinary conferences, trade shows, and networking events. These gatherings offer opportunities to meet professionals in the veterinary industry and discuss your product and GTM strategy.

Online Forums and Communities: Participate in online forums, communities, and social media groups dedicated to veterinary medicine. Engage with members, share your insights, and seek advice from those familiar with the veterinary market.

Remember to approach potential contacts with a clear understanding of your product, target market, and goals for the conversation. Your willingness to seek guidance and expertise will undoubtedly benefit your startup as you navigate the complexities of launching a medical device in the veterinary market.

For those interested in further exploring medical device integration within veterinary practices, especially in relation to electronic health records (EHR), this resource may provide additional insights: https://www.cleveroad.com/blog/medical-device-integration-with-ehr/

I wish you the best of luck in sorting out your GTM strategy and finding the right people to talk to!

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