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Go-to-market Strategy: Im part of startup trying to launch a medical device in the veterinary market. We're trying to sort out our GTM strategy and need someone to talk to.
MM
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Mike Magolnick, CEO, Social, Digital, Critical Marketing, Strategy answered:

Do you have the product developed? Do you have a test group? Veterinary advisory board?

Unfortunately your GTM strategy will be all about niche market acceptance and the only way to get that is by testing the product in a real market environment and getting buy-in from real professionals that will act as product ambassadors.

What stage are you?

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