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Question

I've been using Interspire's self-hosted email marketing platform for years to send autoresponders and high-quality monthly newsletters for clients (they provide me their non opt-in email list). Both have prominent unsubscribe links. I've learned to clean the lists before importing, process bounces and now use SMTP.com (whose IP scored a 97 for the newsletter last month). But, it's the domain and name@doman.com email address I'm worried about. It didn't score well through an EmailReach.com test. That domain and email address has been used since 2007 and not until last year did I finally start implementing some best practices. Any suggestions? Should I consider starting over with a new domain or organically improve its score since I'm now doing most things right?

Email Management

Email Marketing

Answer

Joy Broto Nath answered

There are several methods that you can deploy which suits you the most, for example you can follow good email sending practices or maintaining a healthy email list or avoiding spam traps.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath