Question
Recently, my company has decided to rebrand and wants to switch domain names. Its a slight switch, but necessary for the long run. Are there any things to keep in mind during this process?
Answer
301 redirect is the obvious answer and making sure everything matches is essential. There is a good chance you will take a hit on SEO for a short period of time. Dont panic. If you did the job correctly it should come back rather quickly and actually rank higher if you know what you are doing. You need to create a target rank and figure out how to beat out those ranking higher than your site.
