I believe you must look closely into the sales pipeline to find an appropriate answer. A sales pipeline is an organized, visual way of tracking multiple potential buyers as they progress through different stages in the purchasing process. Often, pipelines are visualized as a horizontal bar, sometimes as a funnel, divided into the stages of a company’s sales process. It is a vital tool for salespeople, who are often juggling many sales prospects and deals, and cannot afford to have one slip through the cracks. “If you can look at your activities, how long they have been there and what are your conversion rates, it tells you where you are and what’s not working. Some organizations use a five-step pipeline, some use one with as many as eight stages, and some swear by seven stages. The number and type of stages in your pipeline has depends on a few factors, including how you contact leads and your product.
You can read more here: https://www.pipedrive.com/en/blog/sales-pipeline-fundamental-stages
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