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MO
A lot depends on the service you're offering.
But I'd definitely include case studies of previous clients. Don't just offer testimonials but weave a story around your previous clients' experiences.
Again, I could help more if I knew what you were offering.
Another useful strategy is to offer some kind of special/limited deal on your service if they still don't bite after x amount of emails. Just be sure to move people from your autoresponder prospects list to a buyers list when they do eventually try your service.
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