The app is called Angels Nearby, a social app to connect individuals who want to give help with those who want to get help, and feel good about it: https://play.google.com/store/apps/details?id=com.topspintec.angel.android
I do have a targeted banner, fine...I thought about giving away coupons to Angels, fine...But I did not find yet the killer idea...What I know is that the app knows who is the user, where he is, and that he needs something and what he needs; he is kind of stuck, and the app should leverage all this knowledge to help him out while monetizing...Thanks I am ready to call best ideas owner here.
Congrats on both building your product and getting it out there!
I have 2 tips for you...
Tip #1: Consider a shift in the way you are thinking about this...
Your question states that you are looking for an "outstanding idea" to monetize your app.
So here's the shift in thinking:
Consider that the "best" ideas are those that your market loves (and not necessarily the ones that YOU love).
In other words - you don't choose the best idea and then the market buys your product... It's the other way around!
Your market buys your product AND THEREFORE it's the best idea.
Once you "get" this shift in thinking it frees you to start really getting into the heart and mind of your market. Only then will you be able to tap into what drives them to buy. In other words - where the monetization of your product really is.
Tip #2: Realize that no one is in a better position to create the components of success in your business than YOU. YOU created the product. YOU solved a problem. And YOU will have to create the business model and marketing plan that leads to your success!
A good coach (like what you are looking for here on Clarity) will help you discover and create this outstanding idea (versus "give" you the great idea).
Tiger Woods' coach doesn't play Tiger's shots FOR him... He helps Tiger play HIS best game.
If these tips make sense to you - then send me a message and let's schedule a call to get you on the path to making some money with your amazing app!
In any case - I wish you massive success.
I've just had a look at the app. You have less than 500 installs so you're note going to make any money from advertising. You're also probably not going to make money from selling anything - people who use your app use it because they they want help others and are not charging for it. They are doing it for free because they feel good about it and they don't want to be charged for that either. So freemium model wont' work, limited period promotion model wont work, usage model won't work, in app purchases model (think Zynga/Candy Crush model) won't work and Upsell/Cross-sell model won't work for that reason specifically.
You might have to consider these models:
- A donations model - People make donations to the developer of the app because they feel good about it or they love the app. Wikipedia has used this model successfully. Another way of doing this would be that users (who feel good about helping) make donations to other users who need monetary assistance. And you can keep a transaction fee. Speaking of donations too, you may want let people use crypto currencies such as Bitcoin and Dogecoin to make these donations. The biggest uses of these currencies today are donations/charitable causes. I guess this is because sending money using these currencies have close to zero transaction fees and they allow micropayments - think payments which are less than $1 - you cant make micropayments with VISA or MasterCard.
- You can use a sponsorship model where you use a sponsor to finance you. Let me give an example: There is an organisation called Capital Area Food Bank which distributes food stamps and food hampers in Austin, Texas. A lot of these distributors are volunteers. If you can get that organisation to be one of your users (users who are looking for helpers that is), you can ask them to be a sponsor - lets face it, they have some money and can afford to sponsor a few thousands if they find the app useful. Those are my two satoshis
Hi. Mark Walmsley here, in England. A great idea and similar to an initiative I am conducting locally here. My experience and instinct is that most of the people who need help will not be smart phone users. Happy to chat over Skype for free if you want to brainstorm a solution. Mark