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Marketplaces: What are some ways to balance supply and demand in a two-sided marketplace for services?
RP
RP
Rich Peterson, Founder at Workflow Coach answered:

This does depend on the marketplace but generally advertising works for both supply and demand whilst it is a good strategy to limit your marketplace in some way (i.e. geographically) so you can ensure adequate supply to meet growing demand.

I hope this helps.

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