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Software Development: What would be a good approach for marketing a software development businesses?
Khuram Malik, Digital and Marketing Strategist answered:

Agree with all the answers posted by the others.
Additionally the relationship marketing approach may help as well. Here is a live recording of a guest lecture I did for a university to give you some ideas. Happy to answer any questions thereafter. :)

https://www.youtube.com/watch?v=r0m7eC3KppY

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