What are the best examples of in-Facebook store (social selling)?

I have found great success with developing an affinity group (e.g. German Shepherd owners, muscle car fans, etc...) and then interspersing the content with offers that address their interest.

For example a group of pet lovers is encouraged to share their pictures and videos of their favorite pet. In the midst of those posts, we will then share a related offer such as pet food, pet supplies or other accessories.

The key is developing a sizable audience that shares the same interest. Get that group submitting the content and then introducing offers as part of the content flow.

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