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MenuWhat's a typical cost-per-like on Facebook and Pinterest?
Assume you are landing ads straight to your Facebook/Pinterest page. Targeting very broad: Women/USA. I am trying to figure out a benchmark for Iconery.com.
Responses much appreciated.
Answers
I wouldn't focus too much on likes on FB any longer. In the past FB pushed promoting likes as a way to get "free" reach. Now that they have butchered the "free" reach you really need to pay to play.
From what I've seen under $1 per like is good, but you can get as low as 20 to 30 cents in a really well targeted campaign.
If you're going to advertise on Facebook, make sure it's for the purpose of getting something out of it more than a LIKE. The problem with advertising for LIKES is that you will need to spend additional funds advertising to the people who clicked LIKE on your page because Facebook has drastically reduced the number of fans who will ever see your posts on your page, so the best thing to do is concentrate on building your email list by advertising on facebook for the purpose of driving your traffic to a landing page or for sales, driving that traffic to your website. You will likely capture a bunch of page LIKES from the people who are being sent to your landing page or your website and those LIKES will be free, so in a way you're getting more bang for the buck when you advertise this way. Just remember, Facebook is a lead generation tool and nothing more so you have to make sure you're using it that way.
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How can I gain real world experience doing Facebook Advertising & Marketing as a beginner with no clients yet?
You have a few options here. 1. Find marketing consultants or local marketing agencies that are looking for interns through local job boards and through LinkedIn. 2. If you already have LinkedIn, pull off a list of email addresses for your contacts and then write them all an email explaining pretty much exactly what you have explained above. Ask them if they need help or if they know anybody that needs help and let them know you will do some work for free to gain experience. 3. Sign up as a freelancer on all the freelance sites. Though you might be worried you don't have enough experience, you still have more knowledge than the average person on the street because you're investing your time in learning. You can charge a lower rate than other freelancers in attempts to win business and to reflect your own experience. 4. Do you have a website yet? If so start writing posts about Facebook Advertising. Write about the things you are learning, your tips, the obstacles you are facing. Now, you have posts to promote. Eventually, perhaps, you have a blog you can monetize. Also, when you sign up for hosting for your website, some hosting companies will give you coupons to spend on services like Facebook Advertising or Google. So, if you have a website, go check your cpanel as there may be some Facebook Advertising coupons in there for you to get started. 5. If you have any related experience, start by winning business in this area first and then gradually sell in Facebook Advertising as an additional service. For example, if you are already comfortable with organic Facebook Marketing, look to win business in this area first and then weave in your Facebook Advertising service at a later date. Good luck!SC
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If choosing between spending your marketing budget on Google or Facebook, which way should advertisers go and why?
In my experience, starting out testing one against the other is ideal (i.e. running campaigns on each and seeing which performs better). It's also important to look at what your immediate and long term goals are for the spend. Are you trying to sell them something now, keep them engaged for a later release of a product, or some other action? The key thing to note is that depending on what you're selling and what your keywords are, the bar can be a lot lower in terms of your bid per click if you go with Facebook Ads. Additionally: you can hyper target your audience with Facebook Ads like whoa (Google Ads are more limiting). Ex: I ran both sets of ads for a new line of ballet inspired barre-wear (targetting both ballet dancers and barre students). Both Facebook and Google Ads were linked to the sales page. For Google Ads: I used keywords like "barre-wear" (low search volume) "ballet attire" "activewear" (limited relevance) and about 20 other related terms. The spend to results ratio here was underwhelming. Keep in mind: I've only been working with Google Ads for a couple of years now. Better results are possible if you've got someone with 5+ years of experience who knows the system backwards and forwards, but for the most part, Google Ads are not DIY friendly if you want serious results. For Facebook Ads, I did 2 campaigns: 1. Ballet Dancers: I targetted women in major cities (NY, Chicago, Atlanta, Los Angeles), who were under 26 and fans of ballet companies and schools in their city, and also those who were fans of major dance supply companies. 2. Barre Students: I targetted women nationwide who were between 26 and 52, married, above average household income, fans of barre studios in their area, fans of Lululemon Athletica (high end activewear brand), and did a couple of variations on different hobbies and activities to target specifically stay at home moms or wives who were active. The results: $100 in ad spend // over 150 clicks to the product page // 20 new email newsletter signups // 3 immediate sales // 2 follow up sales within that week (so for a $100 product the ad yielded about $500 in sales that week from individuals who could be potential customers again (and 20 new people to market to for future sales).MH
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My sales funnel is only performing well on ads from Facebook's similar lookalike custom audience. However, the reach is below 200k. How do I scale it?
I don't know if you have tried this yet, but sometimes having a lookalike custom audience that is 99% similar doesn't always preform better than the lookalike audience that is 97% similar. If I were you I would go through AB test each of the different lookalike audiences, so try 99% vs 98% vs 97% vs 96% vs 95% and see if the less similar audiences will still give you good results, because they should also have a larger audience group for you to market towards. Also have you AB tested interest groups? I'm not sure what your exact niche is but i've worked on campaigns where certain interest groups preformed better than the lookalike audiences. If you're spending a decent amount of money on Facebook ads, having a professional go through and AB test your ads can be a very good idea. It's the difference between having a good ad & knowing you have a perfect ad.KC
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I have a facebook group with over 6000 members. It is a lot of admin-work. How can I make profit out of this group?
There are different ways that you can make a profit from a Facebook group. The key is to understand your audience and know what type of services/products they would be interested in. You can charge businesses or companies that are looking to target that specific audience a flat fee and post their products/services on their behalf. You can add affiliate links for products or services that are relevant to your audience and earn commissions on the sales/leads generated from those links. You can sell advertising on a CPC basis. Etc...EH
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How do I post a Facebook ad?
Here's a good guide to get you started: https://adespresso.com/academy/guides/facebook-ads-beginner/create-first-facebook-ad/JM
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