What's a typical cost-per-like on Facebook and Pinterest?

It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, you can bid pretty low and still get lots of reach. However, if your ad isn't getting shown much, you'll know that you should raise your ad price. Make sure you also test using Optimized CPM versus paying for clicks as well. Hope that helps.

I own / operate physical therapy clinics in the Denver Metro area and have been effectively generating leads and generating new patients online for the last 3 years. And the cost of acquisition is surprisingly low (from as little as $0 if you do some of the things in-house to less than $100 for the cost of acquisition). Though I can't say what your results might be - I have had no success with Facebook (ads or landing page) regarding new client acquisition. If you are interested to learn what works for my business, give me a call to discuss.

Here's a good guide to get you started: https://adespresso.com/academy/guides/facebook-ads-beginner/create-first-facebook-ad/

You have a few options here. 1. Find marketing consultants or local marketing agencies that are looking for interns through local job boards and through LinkedIn. 2. If you already have LinkedIn, pull off a list of email addresses for your contacts and then write them all an email explaining pretty much exactly what you have explained above. Ask them if they need help or if they know anybody that needs help and let them know you will do some work for free to gain experience. 3. Sign up as a freelancer on all the freelance sites. Though you might be worried you don't have enough experience, you still have more knowledge than the average person on the street because you're investing your time in learning. You can charge a lower rate than other freelancers in attempts to win business and to reflect your own experience. 4. Do you have a website yet? If so start writing posts about Facebook Advertising. Write about the things you are learning, your tips, the obstacles you are facing. Now, you have posts to promote. Eventually, perhaps, you have a blog you can monetize. Also, when you sign up for hosting for your website, some hosting companies will give you coupons to spend on services like Facebook Advertising or Google. So, if you have a website, go check your cpanel as there may be some Facebook Advertising coupons in there for you to get started. 5. If you have any related experience, start by winning business in this area first and then gradually sell in Facebook Advertising as an additional service. For example, if you are already comfortable with organic Facebook Marketing, look to win business in this area first and then weave in your Facebook Advertising service at a later date. Good luck!

Most of those are very good at syndicating content. Because Facebook doesn't do much in terms of copyright infringement, people can take great content from other places and use it for their own pages. If you do that and include a paid strategy behind it, you have the ability to grow your page quickly.