Loading...
Answers
MenuWhat are typical CPIs for iOS-device targeted paid ads on Facebook?
I'm trying to get a general sense of the marketplace in terms of price points and looking for an expert to potentially follow-up with in determining targeting ideas that reduce CPI. Conversion metric = acquisition.
Answers
It depends on the economics of your revenue model but as a general rule, $3.00 is the high point and $1.00 - $1.50 is the target range.
It's nearly impossible to benchmark this number with any accuracy because so many variable affect the CPI for Facebook ads: competition, demographic, season, and so forth. But I can tell you that the best way to figure out your own potential ROI, would be to create a bunch of different ads (using variations of images, colors, headline, body copy, and call-to-action) and give them $5-$10 budgets. That way, you can split test different ads against one another and figure out whether or not Facebook ads are going to deliver a great ROI for you. Your very worst FB ad may deliver satisfactory results, or your very best-performing FB ad may still lose you money in the long run. You won't know if FB is viable for you specifically until you give it a try. Hope this helps, Austin
This totally varies, as you increase targeting, with Look-a-likes, custom audiences, retargeting, etc your CPI should theoretically come down as your most relevant users convert better.
Typical CPIs range but typically can sit as low $5CPI or as high as $25CPI again depending on the cohorts you are trying to reach. Typically gaming is pretty competitive with companies, individuals, bidding very aggressively on an oCPM against potential paying player mobile gaming cohorts.
Facebook moved away from the precise interest targeting they had as they have been looking for people to upload custom audiences and create look-a-like audiences of your existing customers. These, theoretically, depending on your vertical, again should convert much better than interest targeting.
CPI goes from 0.50 $ up to 2$. However, there are several factors that need to be considered, in particular:
A) Type of App:
Some apps can pinpoint the competitive advantage that Facebook Advertising possess, such as a great audience targeting or precise interest targeting (dating, gambling, classified, e-commerce)
B) Budget:
Facebook is the biggest publisher and users spend on this app up to 18% of the total time spent on Mobile. However, the more you want to spend, the more different campaigns you need to carry out to keep the performance at a good level. If you want to spend 2000$ a day with the same banner, targeting the same audience, your CPI will rise day by day.
C)Measurement:
Facebook shows both post-click and post-impression installs, as an indirect effect of their branding advertising. Normal display networks show only post-click installs and measure the CPI based on that. Therefore, Facebook CPI is lower (discrepancy between post-click and post-impression is normally around 10%).
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How can I sell my app idea, and do I need to get it patented?
This is a little hard to answer because it is so vague. It depends on the area, the market and the strength of innovation. I know that The App Guy has a terrific podcast at http://www.theappguy.co/ and is also trying to organize a community for App developers to sell their ideas. Let me know if I can be of further assistance to discuss patentability in terms of its value to getting a sale or license. What ever you do, don't spend money filing a full patent, just a provisional. Good luck.TH
-
If I'm looking to create a mobile app for my startup, should I first hire a designer or a developer?
Designer. Specifically a UX "designer" as you say, who doesn't just draw screens, and won't draw any for weeks or months. They will not just use their knowledge but will go out and talk to users, observe how they solve the same problem today, and help create the scope of work, and design the basic functionality. If you hire a developer first, they will build stuff that may or may not be of any value. If the company survives the first few rounds of building the wrong thing, you are still spending a hell of a lot in rebuilding, re-marketing, etc. etc.SH
-
Where is the best place to find an affordable mobile app developer?
You can hire app development freelancers from www.odesk.com and www.elance.com. I am an app developer myself, and I got profiles on both of these networks, a link is given below: https://www.odesk.com/users/~012d73aa92fad47188 Please feel free to get in touch to discuss ideas and clarify any confusions, I will be glad to help.NA
-
What are the best ad networks to use in my mobile game for great ROI?
I guess the best answer is, it depends. What kind of mobile game are you marketing? Who are you targeting? For what platform? (iOS, Android?) Different ad networks work better than others depending on the type of game. A good place to start would be MoPub, MDotM, Manage, and Insight.JS
-
Where do I put my advertising dollars when launching a iOS app?
There is NO simple answer for this. Is the app a game? Is it a utility? Is it a social app? All apps have different advertising/launch strategies. On a broad level, Facebook's in-stream mobile app ads have proven to be very effective for conversions so I would probably start there. The key is to concentrate your efforts in the first 3-4 days of launch for advertising so you can drive up downloads and app reviews in a short period to (hopefully) be recognized in the "new and notable" and "what's hot" categories in the AppStore. Doing that effectively elongates your launch by getting in front of more people and increasing downloads.RW
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.