Simplify. Go explain the tool to a group of kids (I usually use my own) but someone else's will do just as well. Explain the tool to them and take notes. Keep track of points that confuse them and make a point to clarify until its clear.

Once you are done compile the notes into a presentation of your choosing or a Youtube short. Then market the heck out of that presentation. At the very least this will give people a basic grasp of the tools benefits. Best of luck!