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Mobile applications: We're a new photo messaging app and plan to send out a press release soon. Do you suggest we keep it niche/local region or broad to the US and int'l?
RW
RW
Rob Woodbridge, Founder, UNTETHER.tv answered:

Press releases are a good start...but not really a full launch strategy. It takes a bit more coordination and intent. This link (http://untether.tv/2014/pr-mobile-application-cheap/) is to a video that highlights a few concepts on how to launch right with PR and this link (http://untether.tv/category/mobile-app-minute/) has 20 other similar episdes on how to launch and market your mobile app.

Hopefully these help! Good luck.

Rob

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